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Branding for digital entrepreneurship

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Module: Branding for Digital Entrepreneurship
Unit 1: The ABC of branding

Branding vs positioning Click to read         Play Audio
Digital branding vs digital marketingClick to read         Play Audio
Golden rules of start-up success branding Click to read         Play Audio
Unit 2: Digital branding for start-ups: how to start?

Positioning your start-up: the formula <for-who-is a-that-unlike>Click to read         Play Audio
Differentiate yourselfClick to read         Play Audio
Name it, with cautionClick to read         Play Audio
Design your lookClick to read         Play Audio
Unit 3: Starting your start-up branding strategy: telling your story

Tell your storyClick to read         Play Audio
Slogan vs TaglineClick to read         Play Audio
Share your brand narrative Click to read         Play Audio
Unit 4: Go further with your branding strategy

Essential digital skills to make your start-up brandClick to read         Play Audio